English
Brownpaper Email Label Check
For adult sites, stores and creators that send marketing email

Nineteen characters, exactly.

Brownpaper checks each campaign's subject and the text that shows when it is opened against the CAN-SPAM labelling rule, names every fault, and will not approve a campaign to send while any check fails.

Opens in this browser with an invented studio already in it. No account, no email address, nothing installed. It sends nothing itself.

The problem

One wrong capital is a violation.

16 CFR 316.4 wants "SEXUALLY-EXPLICIT: " as the first nineteen characters of the subject, in capitals, and only the brown paper wrapper when the email is opened: the label, that it is an advertisement, how to opt out, your postal address, and a delete line before any way to the material.

19 characters

the label, colon and space, first in the subject, in capitals.

16 CFR 316.4 →
30 days

the opt-out address must keep working after the email is sent.

16 CFR 316.4 →
6 items

all that may show when the email is first opened.

16 CFR 316.4 →

Will not approve a campaign with a fault.

Not a reminder. Approve refuses, naming the reason, while the label is wrong in any way, a word from your own list is in the subject, the opening screen is missing the advertisement line, the opt-out, the opt-out address or your postal address, a link comes before the delete line, or the opt-out address lapses inside 30 days. An approved campaign is locked. There is no override.

How it works

Paste, check, approve

Paste the campaign

Its subject, and the text that shows when it is opened.

Read the checks

Every rule, passing or failing, in plain words.

Approve and send

Named, dated and locked. Mark it sent once your mail service has sent it.

What it will never do

It checks words. Never images.

Brownpaper reads the subject and the opening text you paste, nothing more.

No image is kept.It checks words only.
It sends nothing.Your mail service sends; Brownpaper is the check before it.
It reads no mailing list.Consent-only mail names its list; the list stays where it is.
It is not legal advice.It is the check and the gate.

Pricing

One plan

For one sender.

One sender

Sender

$19/mo

Every campaign checked.

  • Label checked to the character
  • Opening screen checked
  • Approve gate, no override

Monthly, per sender. Your bank statement says Brownpaper Software. Your licence key is on your screen as soon as the payment confirms.

Pay by card through Square, on Square’s own checkout page — we never see or store your card number. Or pay with bitcoin through our own bitcoin server. Either way you come back here, type your business name, and your licence key is on the screen — no email, no waiting on us.

Questions

The ones we actually get asked

Does it send my email?

No. It checks it and records who approved it. Your mail service sends it.

What about mail to members who signed up for it?

Mail only to people who gave prior affirmative consent is exempt from the label. Tick it and name the consent list.

Is this legal advice?

No. It is the check and the gate in front of sending.

What do I actually get when I pay?

The demo on this page is the whole program, running on invented records. Paying gets you a licence key — one line of text, on your screen as soon as the payment confirms: the checkout brings you back to our thank-you page, you type your business name and the key appears. Paste it into the program and from then on it keeps your own records. Until then, nothing you type into it is kept.

The key is checked inside the page, on your own machine. It never calls us, so there is still no account and nothing about your business goes anywhere. If you ever stop paying, your records stay exactly where they are, read-only, and Export still hands you every one of them.

Open the demo before the next send

One campaign has its label in the wrong case, and one puts the link before the delete line and leaves out the postal address.